United Republic of Tanzania
Taarifa za Mama / Taarifa za Mkunga
Two applications, one for mothers and one for midwives, share a single record. Mothers can review their results and next appointment after the visit.
Language: Swahili, English




Digital maternal health
In Tanzania we provide a mobile maternal and child health record shared by mothers and midwives. In Côte d’Ivoire we are developing the same system for introduction. In Tanzania we also use WhatsApp to help mothers learn and maintain practices that reduce the risk of diarrhoeal disease.
The problem we work on
104
Tanzania’s maternal mortality ratio (deaths per 100,000 live births). 2022 Demographic and Health Survey estimate
Tanzania has a national maternal and child health handbook, but its distribution has stopped. Antenatal records now stay in a paper chart held by the facility, or on a single card given to the mother.
A woman may attend more than one facility during her pregnancy. The card is not always presented at the next visit. Without the earlier records, the midwife starts a new antenatal form. She reconfirms what she needs from the woman and from whatever paper is at hand.
The longer that takes, the less of the consultation remains for health education and for explaining test results. Longer consultations also mean longer waits. Repeating the same checks burdens midwives and mothers alike.
We remove that duplication using the smartphones already in their hands. Mothers and midwives see the same antenatal record. A midwife can build on earlier visits. A mother can check her results and the date of her next appointment whenever she needs to.

Services
The mobile maternal and child health record consists of two applications, one for mothers and one for midwives, that share a single record. WAAD runs as a demonstration in Tanzania only. It needs no separate application. It works inside WhatsApp and helps mothers maintain practices that reduce the risk of diarrhoeal disease.
United Republic of Tanzania
Two applications, one for mothers and one for midwives, share a single record. Mothers can review their results and next appointment after the visit.
Language: Swahili, English



Republic of Côte d'Ivoire
We have digitised the antenatal-care section of the national maternal and child health handbook. Field names match the paper wording, allowing midwives to use the same terminology in both formats.
Language: French


Track record
Selected for METI subsidies (two projects)
A demonstration in Tanzania (2026) and a survey in Côte d’Ivoire (2025)
Memorandum with three major Japanese companies
Signed with IIJ, TOPPAN Holdings, and Toyota Tsusho for Côte d’Ivoire
Our outside director named among the 100 Outstanding Women Nurses and Midwives
Yoko Shimpuku (Professor, Graduate School of Biomedical and Health Sciences, Hiroshima University), the sole awardee from Japan
We welcome inquiries about deploying our services, partnerships, and media requests. We start from how the work should fit the country and the setting.
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