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With midwives at a health facility in Tanzania

Digital maternal health

Supporting expectant mothers in Africa through technology

In Tanzania we provide a mobile maternal and child health record shared by mothers and midwives. In Côte d’Ivoire we are developing the same system for introduction. In Tanzania we also use WhatsApp to help mothers learn and maintain practices that reduce the risk of diarrhoeal disease.

With midwives at a health facility in Tanzania

Gaps in antenatal records between visits

104

Tanzania’s maternal mortality ratio (deaths per 100,000 live births). 2022 Demographic and Health Survey estimate

Source

Tanzania has a national maternal and child health handbook, but its distribution has stopped. Antenatal records now stay in a paper chart held by the facility, or on a single card given to the mother.

A woman may attend more than one facility during her pregnancy. The card is not always presented at the next visit. Without the earlier records, the midwife starts a new antenatal form. She reconfirms what she needs from the woman and from whatever paper is at hand.

The longer that takes, the less of the consultation remains for health education and for explaining test results. Longer consultations also mean longer waits. Repeating the same checks burdens midwives and mothers alike.

We remove that duplication using the smartphones already in their hands. Mothers and midwives see the same antenatal record. A midwife can build on earlier visits. A mother can check her results and the date of her next appointment whenever she needs to.

An antenatal waiting room in Tanzania
An antenatal waiting room in Tanzania

Three services in two countries

The mobile maternal and child health record consists of two applications, one for mothers and one for midwives, that share a single record. WAAD runs as a demonstration in Tanzania only. It needs no separate application. It works inside WhatsApp and helps mothers maintain practices that reduce the risk of diarrhoeal disease.

01

United Republic of Tanzania

Taarifa za Mama / Taarifa za Mkunga

Two applications, one for mothers and one for midwives, share a single record. Mothers can review their results and next appointment after the visit.

For mothersFor midwives

Language: Swahili, English

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02

Republic of Côte d'Ivoire

Mama Infos / Sage-Femme Infos

We have digitised the antenatal-care section of the national maternal and child health handbook. Field names match the paper wording, allowing midwives to use the same terminology in both formats.

For mothersFor midwives

Language: French

Read more

03

United Republic of Tanzania

WAAD

No installation is required. The service runs inside WhatsApp, which mothers already use, and aims to make preventive behaviour a habit.

For mothers

Language: Swahili

Read more

What we have done, and how it has been recognised

We would like to hear from you

We welcome inquiries about deploying our services, partnerships, and media requests. We start from how the work should fit the country and the setting.

Contact us